01
Sign up for the trial
Start with the free trial. Don't pick a plan until you've actually built the store.
S
Shopify
Launch a real online store in a weekend.
You don't need investors, a warehouse, or a 30-page business plan. You need a product, a Shopify store, and the discipline to actually press publish.
— From idea → live store → first sale, in days, not months.
01 · The basics
What is Shopify?
An all-in-one platform to build and run an online store.
Handles payments, products, shipping, taxes and analytics for you.
Used by everyone from kitchen-table side-hustlers to 9-figure brands.
02 · From Jack
Why Jack uses it
Shopify removes 90% of the boring infrastructure work. You stop being a 'tech founder' and become a real merchant — focused on product, brand and customer.
- →Boring stuff (checkout, payments, hosting) is solved on day one.
- →Apps & themes mean you don't need a developer to look premium.
- →Beginners overthink the store and underthink the product. Don't.
03 · How to start
Your first hour with it
02
Pick a clean theme
Use a free theme like Dawn. Premium themes are a trap for beginners — your product is the design.
03
Add 1–3 products
Resist the urge to upload 80 SKUs. Start narrow. Sharp niche, sharp story, sharp photos.
04
Connect Stripe / Shopify Payments
Payouts to your bank in days. Make sure tax + shipping zones are configured before launch.
05
Buy your domain
Use Namecheap or buy through Shopify. Avoid weird hyphens and numbers — own your brand name.
06
Press publish — then drive traffic
A live ugly store beats a perfect one in Figma. Now start posting content daily.
04 · Don't
Beginner mistakes to avoid
Mistake #1
Buying 7 paid apps before your first sale.
Mistake #2
Spending 3 weeks tweaking fonts. Customers don't care.
Mistake #3
Dropshipping random AliExpress junk you don't believe in.
Mistake #4
Running ads before your organic content converts.
05 · Tactical
Jack's personal setup
- ✓Single-product or tight niche store, not a 'general store'.
- ✓Dawn or a minimalist paid theme — heavy on whitespace, light on noise.
- ✓TikTok / Instagram as the free traffic engine, ads only after content works.
- ✓Klaviyo for email + SMS once revenue starts coming in.
Jack's tip
"Don't pick a niche you'd be embarrassed to talk about at a dinner party. You'll need to make 1,000 pieces of content about it."
07 · FAQ
Things beginners always ask
Keep exploring