01
Create an account
Free tier first. Upgrade to Plus / Pro once you actually rely on it daily.
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ChatGPT / Claude
Your unpaid intern army — available 24/7.
ChatGPT and Claude are the single biggest unfair advantage you have as a solo founder right now. Use them like a real team member, not a search engine.
— If you're not using AI daily in 2026, you're competing with people who have 10 employees — and you have zero.
01 · The basics
What are ChatGPT & Claude?
Conversational AI assistants that write, analyze, plan and code.
Great for copywriting, research, customer support drafts and strategy.
Two slightly different brains — Claude tends to be better at long writing, GPT at general tasks.
02 · From Jack
Why Jack uses it
Hiring used to be the bottleneck. Now you can spin up a 'marketer', 'analyst' or 'copywriter' for $20/month. The people who win are the ones who actually use it every day, for everything.
- →Cuts content production time by 5–10x.
- →Removes the 'blank page' problem — you always have a draft.
- →Most people use it wrong: they ask one tiny question. Use it as a thinking partner.
03 · How to start
Your first hour with it
02
Build a 'system prompt'
Tell it who you are, what your business is, and your tone of voice — save it as a custom GPT or project.
03
Use it for one workflow first
Pick ONE: product descriptions, emails, or ad scripts. Master that loop before adding more.
04
Train it on your brand
Paste in your best 5 posts / emails. Ask it to mimic the tone, then critique your new drafts.
05
Layer in Claude for long-form
Use Claude for landing pages, sales pages, long emails. GPT for chat, brainstorms, quick tasks.
04 · Don't
Beginner mistakes to avoid
Mistake #1
Treating it like Google: one-line prompts, throwaway answers.
Mistake #2
Copy-pasting generic AI slop with no edit pass. Customers can smell it.
Mistake #3
Asking it to 'make money for you'. It won't. It amplifies — it doesn't replace.
Mistake #4
Switching tools every week instead of getting deep with one.
05 · Tactical
Jack's personal setup
- ✓ChatGPT Plus for daily ops, custom GPTs for repeat tasks.
- ✓Claude Pro for long writing, sales pages, strategy docs.
- ✓Voice mode while walking — best brainstorming hack of the decade.
- ✓A 'Brand Bible' doc you paste into every new chat.
Jack's tip
"Stop typing 'write me a caption'. Start typing 'You are my brand strategist. Here's my last 5 posts. Suggest 10 new angles I haven't tried yet.'"
06 · Pairs well with
The recommended stack
07 · FAQ
Things beginners always ask
Keep exploring