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Notion

Your second brain, your team wiki, your content engine.

Most beginners drown in tabs, notes apps, post-its and chaos. Notion is the calm in the storm — one place for plans, ideas, content and SOPs.

Build the operating system for your business — in one app, for free.
01 · The basics

What is Notion?

A flexible workspace for notes, docs, wikis, projects and databases.
Used by everyone from solo creators to companies of 10,000+.
Built-in AI for writing, summarizing and answering questions about your own docs.
02 · From Jack

Why Jack uses it

Clear thinking comes from clear systems. Notion lets you turn one good idea into a repeatable process — the difference between a hobby and a business.

  • One source of truth instead of 9 different apps.
  • Forces you to write things down, which forces you to think clearly.
  • Beginners overbuild the workspace. Start with 3 pages, not 30.
03 · How to start

Your first hour with it

01

Create your workspace

Free plan is plenty for solo founders. Sign in with Google for speed.

02

Build 3 core pages

1) Dashboard / today, 2) Content calendar, 3) SOPs (how-to docs for your business).

03

Steal a template

Notion's template gallery is goldmine. Steal one for content / CRM / project mgmt — strip it down.

04

Add a database, not a list

Use databases for content ideas, customers, tasks — they're sortable, filterable, future-proof.

05

Use AI for summaries

Long meeting notes → 5 bullet points. Long brief → tweet thread. Save hours weekly.

04 · Don't

Beginner mistakes to avoid

Mistake #1

Spending 4 weeks building the 'perfect' Notion setup before doing real work.

Mistake #2

Hundreds of nested pages no one ever opens again.

Mistake #3

Treating it like Word — flat docs only, no databases.

Mistake #4

Refusing to delete old pages. Clutter compounds.

05 · Tactical

Jack's personal setup

  • Single workspace, simple sidebar, no clutter.
  • Content database with status: idea → drafting → scheduled → published.
  • SOP page for every repeatable workflow (so you can eventually delegate it).
  • Weekly review template — what worked, what didn't, what's next.
Jack's tip

"If a process happens twice — write the SOP. The third time, you (or AI) just follow the doc. That's how you escape doing everything yourself."

07 · FAQ

Things beginners always ask